Jul152019

Professional Business plan Sample

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Table of Contents

Executive Summary. 3

1. Introduction.. 6

2. The Product/Service: 10

3. Industry and Market Analysis: 11

4. Competition.. 12

5. SWOT Analysis. 13

6. Operations Plan.. 15

7. Marketing Plan.. 19

8. Management 21

9. Financial Plan.. 22

10. Appendices. 15

 

Executive Summary

Overview

LOGY Ventures is a new farm that is involved in cultivation, processing, sales and distribution of highly nutritious disease-free, high quality, organically cultivated Garlic targeting consumers throughout norther states, Nigeria. We are located at No, 17 mmad road, ungwa beji goni-gora, ABUJA.

The Company

Logy Ventureis established as a sole proprietorship owned by Mon Gody The farm is managed and directed by JOFG MONi, a veteran in the Agric. industry with 8 years’ experience.

Products and Services

Logy Venturewill basically sell healthy disease free and highly nutritious Garlics. Our commercial Garlic farm is going to be standard hence. We will be involved in organic Garlic farming .Other products and services will include processing and packaging to meet standard organization of Nigeria and international standard. We are concerned about providing Garlics products that meets for edible purposes.

The Market

Garlic is one of the most excellent spice crops cultivated in Asia, and India accounts for 40% of the world’s Garlic production. Garlic roots have high demand in national and international markets due to its excellent uses and benefits. Farmers can make gold out of it if only they follow the proper farm management practices. Nigeria is the 4th world’s largest Garlic producer. YOUR LOCATION state stands as the highest producer of the crop. Garlic is being used as spice in many food items as well as in herbal medicines due to its excellent medicinal properties. While per capita has remained stable in recent time, the price of Garlic and other vegetables has increased as consumers demand premium, fresh vegetables

Competition

Competitors for Logy Venture Garlic Farm are mainly small holder farms located in and around YOUR LOCATION state.

Logy Venture competitive edge includes the use of modern production techniques and equipment which turns out high quality products, excellent customer service, the expertise of its founders, etc.

Financial Considerations

Logy Ventu reseeks N5 million in long-term financing to cover start-up costs, equipment, building expenses, and working capital.

Funding for the launch of the business is provided primarily by equity from the partners and investors.

The business will reach positive cash flow in its 10th month of operation, allowing for expedited repayment of its loan obligations, as well as for dividends to be paid to the owners. Revenue will top N14,500,000 and profit will reach about N3,843,950 in the 1st year of operation.

Logy Ventureis into cultivation, processing, packaging, sales and distribution of organic Garlic roots, highly nutritious disease free. We are located at ungwa beji goni-abuja, 30 minutes drive from the state capital. There is a large supply of fresh edible Garlic plant in and around our LGA and hence the need for long term storage. This will especially help in stabilizing market price, ensuring all year round availability and avoiding wastage of this valuable commodity. Owned and managed by Your Own Name, Logy Ventureis solving the problem of producing and processing hygienic and natural Garlic powder for consumption with no additives. We have a target of 15 firms interested in our products.

We intend to reach our target market through the use of social media platforms, words of mouth, partnering with on-line stores, use of printed shirts carrying the name of our organization, our products and contacts, word of mouth, sponsoring of events like PTA meetings and health shows, distribution of hand bills, taxis with wrap – around ads.    

Revenue will steadily increase to cover up production and procurement cost of #500,000 in the first year and steadily increase with a profit margin of 15%. Full payment for equity will be done by our third year of operation, Accreditation with NAFDAC in the first quarter of the year. We intend to increase capacity and extend our reach to farther locations outside YOUR LOCATION, establishment of similar factory in other locations, diversification to other areas (Processing of crayfish) by our fifth year of operation.

 1. Introduction

Garlic is grown in Nigeria generally in the Middle Belt States. The most notable are YOUR LOCATION, Plateau, Niger and Nasarawa States in order of quantity produced. The production of Garlic in Nigeria started vigorously in 1927, when an investigation was carried out to find a crop that would generate internal trade for the people of Southern Zaria Province (now Southern YOUR LOCATION), the traditional home of Garlic production in Nigeria. The plant is now cultivated in different parts of Nigeria, though the major producing areas include YOUR LOCATION, Nasarawa, Sokoto, Zamfara, Akwa-Ibom, Oyo, Abia and Lagos states. Garlic is an herbaceous perennial plant that is grown as an annual in commercial production. It is cultivated in the tropical and subtropical regions of the world. The Garlic plant grows from 2 to 4 ft (61-122cm) high under commercial conditions. Edible Garlic is asexually propagated from a portion of the rhizome. Although, many varieties of edible Garlic are grown worldwide, only two types are cultivated in Nigeria.

Commercial cultivation of Garlic is very successful in Nigeria due to its market value. Garlic production is not only for income and revenue generation, but it is also known for its medicinal value/health benefits and so demand for Garlic is high in the national and international markets. The harvested products will be sold to production industries as raw materials and also exported to neighbouring countries for revenue generation.

Garlic is marketed in different forms such as raw Garlic, dry Garlic, bleached dry Garlic, Garlic powder, Garlic oil, Garlic oleoresin, Garlic ale, Garlic candy, Garlic beer, brined Garlic, Garlic wine, Garlic squash, Garlic flakes etc. The base of the leaves sheathes the stem. The leaves are dark green, 15-20 cm long, narrow, lance late and with a prominent midrib. The flowers are small, yellowish, speckled, each with a purple speckled lip and borne on a spike. When the plants are about 9 months old, the green leaves turn yellow. Garlic goes for domestic consumption and also exportation.

In Nigeria, Garlic farming is one aspect of farming with the ability to generate income and profits year-round. As it is, Garlic farming is one of the easiest agricultural engagements a farmer can venture into and the demand for Garlic is year round, creating a veritable stream of income for the would-be farmer.

As a business, Garlic farming offers an opportunity to earn steady income and also provide employment opportunities for countless number of men and women. On a national scale it also helps to reduce our dependence on other countries to meet our increasing food demand.

The high demand for Garlic and its associate products has led to an increase in farmers springing up in many parts of the country. This however is still a far cry from the ever increasing local demand for the product. Hence starting a Garlic farm of your own either on a large, small or medium scale is indeed a very wise decision as this will bring immense financial benefit both in the short and long term.

Vision Statement:

To Produce and process only organic Garlic roots, Generate Employment and Create Wealth for Investors.

Mission statement:

To Build a Mechanised spice industry that is efficient and rewarding.

·         To cultivate organically grown Garlics and other vegetables in commercial quantity.

·         To give our customer the very best products and provide excellent customer service so that we may earn their trust and ensure continued business transaction.

·         To provide cutting edge products and services at the most reasonable rates possible.

·         To provide or serve Garlic products, that has not been experienced in the industry at affordable rates.

Objectives:

·         To adapt and reinvent Garlic products that will go global and be referenced with pride in the next 10 years.

·         To maintain profit margins at 20-25% through close attention to expenses and cost of Garlic production.

·         To extend our nature of business approach to the manufacturing and production industry, especially those related to ours.

·         To empower our staffs and clients with real pragmatic business solutions

·         To develop the company into a blue-chip company listed on the Nigerian Stock Exchange within the next ten years.

Keys to Success

1.     Unbeatable public relations and customer satisfaction added to a brand of the best/in demand Garlic product selection and variety of outstanding new products.

2.     Low operating cost and efficient processing techniques.

3.     Ensuring an efficient and highly motivated distribution team.

4.     Maintenance of good working condition and effective remuneration.

5.     Offer consistently quality products.

6.     Outstanding customer service

The Value Proposition

The value propositions that Logy Venture will communicate to each of the customers within our target market are outlined below. The goal is to create remarkable experience through quality service delivery Household seek to access Garlic powder as spice processed in a healthy and hygienic environment at an affordable price: Logy Venture will make available product for every customer

Pharmaceutical companies seek organic processed Garlic powder that is of premium quality: Logy Venture will ensure standard processing procedures that will meet international standard.

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